case studies

William Hill

William Hill World Darts Championship 2017

On-Site U.K Radio - Evaluation Summary

Bulletins   1937 pieces fed direct; Played on 115 stations plus Networks (15 days)
DLI Network Feed   297 pieces to 472 stations (National, BBC & Commercial Networks, News Providers, websites and social media)
Branding   “William Hill” in every piece
Media Value   Over 1.3 million pounds
Bulletin Duration   30 seconds to 4 minutes plus 2-ways
Reach   53 million; Direct 26.406 million
 
Aegon

Aegon Tennis Championship 2017

On-Site U.K Radio - Evaluation Summary

Bulletins
  732 pieces fed direct: Played on 93 stations plus Networks over 7 days
DLI Network Feed
  50 pieces to 473 stations (National, BBC & Commercial Networks, News Providers, websites and social media)
Branding   “Aegon” in every piece
Media Value
  Over 867,000 pounds
Bulletin Duration
  30 seconds to 4 minutes plus 2-ways
Reach   53 million; Direct 21.736 million
Coral

Coral UK Open Darts Championship 2017

On-Site U.K Radio - Evaluation Summary

Bulletins
  376 pieces played on 105 stations plus Networks over 3 days
DLI Network Feed
  61 pieces to 472 stations (National, BBC & Commercial Networks, News Providers, websites and social media)
Branding   “Coral” in every piece
Media Value
  Over 486,000 pounds
Bulletin Duration
  30 seconds to 4 minutes plus 2-ways
Reach   53 million; Direct 16.967 million